by Jayla Chin
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This Spring, we welcome AL&ALICIA‘s lower-priced diffusion line named – Playlist! Inspired by the current songs on repeat in our heads, the brand’s pilot collection is filled with happy colours and prints dedicated to all who has a soft spot for adventure rides and the old Coney Island.

Imagine the sounds of the fair with old ferris wheels and carousels, with the scent of buttered corn and lots of laughter surrounding us – it is without doubt that we dream of taking on an adventure where the skies are forever just to break away from our hectic city life.


Using classic silhouettes with a modern twist, these easy-to-wear pieces are perfect for holiday, work, play and more! Just like their main line, lightweight fabrics such as cotton and viscose (easy to care for!) are used and the AL&ALICIA aesthetic is still kept very much alive with that boy-meets-girl attitude.

With already so much fun happening, we are definitely looking forward to their next launch. Plug in your headphones and join the Playlist ride!