by Little Man
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INTERVIEW: MICHAEL HUYNH & THE JOGGER PANT

michael-huynh-inventor-of-the-modern-jogger-pant-1(All images taken from The Hundreds)

Our favorite Jogger Pants, now a huge trend that’s caught on everywhere in waves, seems to have become a staple in every men’s wardrobe, or has it?

We were always suspicious with harem pants (drop crotch pants, baggy and droopy ‘diaper bag’ pants, whatever you want to call it) as not everyone could pull that look off, you know? But we liked the comfort of it. So when the Jogger silhouette came out of nowhere and rose to popularity, we fell in love. While Publish Brand‘s creative director Michael Huynh wasn’t the first to ‘invent’ this slim athletic pants with cinched cuffs, he certainly re-introduced this craze. Here’s an excerpt from a great interview with Michael by The Hundred’s Luis Ruano that we really enjoyed reading:

real-story-behind-jogger-pant-2

You were telling me at that time that [the Jogger Pant] was gonna be big. That it was gonna be THE next thing. That was a while back. How did the idea for the Jogger Pant come about? How did you even predict that it would do as well as its done?

Alex James, a culture savvy and long time friend of mine had came to down to visit my office/studio to chop up design and what was going to be included in our first collection. Him and I talk culture a lot and so we bounce around ideas all the time. That day Alex James had worn a really dope pair of sweat pants – I believe they were by Marc Jacobs – and he was like, “Mike, you gotta do a silhouette like this!” and I was like, “James, sweat pants though? Do you know how many there are out there?” and he’s like, “Yea, you just gotta flip it and make it yours. A sweat pant… there’s not enough dope sweat pants out there. Either they’re very droopy, very big, very baggy or very slim.” This was the perfect fit. I’m like, “OK, cool. But we have to make it distinctively unique.” So we re-designed that Marc Jacobs pair of pants in a fleece material. It was like a comfortable, brushed fleece material. Little did we know what was going to happen, catapulted our brand completely… in ways we did not imagine.

Read on over here for more insight into the story behind the Jogger Pants, how branding is overtaking our lives these days and what’s in the pipeline for upcoming seasons by Publish.

 

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